Media Buying < Home Williams Crawford >
	How We Buy Utilize SmartPlus buying software, as well as Nielsen & Arbitron rating analysis tools including Scarborough Media Pro Topscan   Buy direct from local sales representatives; do not use rep firms   Negotiate lowest non pre-emptible rates   Added value required from top $$ stations   Buys based on most efficient CPP programming within our targeted demographic including regional considerations   continue > < back    more >
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