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- Niche marketing is the basis for LSM efforts.
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- Must be familiar with local market competition, management and opportunities.
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- Currently conduct “Good Grades” program with 1,110 schools participating in 10 DMA’s
and “Certificate of Bravery” programs with 930 doctors offices participating in 8 DMA’s and
various individual store efforts.
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- We manage a Campus Marketing program. We supervise 6 TACO BELL® campus representatives
on 4 campuses.
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- We coordinate Grand Opening promotions.
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- Everyone must be committed to “MOM”: management, operations and marketing.
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- We constantly communicate with Taco Bell® and KFC® field marketing personnel, corporate
marketing personnel, and legal and creative departments.
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- We are thoroughly familiar with approval processes.
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