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- We began with K-MAC Enterprises in 1984 when they had 10 stores.
They now operate 169 and we handle a total of over 700.
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- We “cut our teeth” on local store marketing. K-MAC’s stores were spread out so we
couldn’t be on TV all the time. Niche marketing became the basis for LSM efforts.
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- As K-MAC’s number of stores grew, so did our experience. We began to apply
what we learned in LSM efforts to the DMA level.
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- Key account personnel have an average 20 years’ TACO BELL® and KFC®
account experience which means we bring DMA Excellence to life.
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