“You and your agency have provided Taco Bell distinguished leadership for over twenty years.
Whether you are visiting restaurants, championing the brand or crafting brilliant media positions,
nobody exemplifies the spirit of DMA excellence better than you."

"Best of all, your 'tell it like it is' style always helps get the DMA's to the right decision for the brand.
Fred, you are a true 'Brand Steward'. Thank you.”

Emil Brolick, President & CCO - Taco Bell
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